Welcome to JOOHWA.
Hi all. My name is Sierra Jeong and I am the one behind this JOOHWA account. I wanted to take time to explain what exactly JOOHWA is and the story of how it all began. AKA share the story of me. So where to begin? I guess it starts with talking a little bit about my upbringing. My parents have been in the jewelry business for 33 years this year (November is the anniversary month) and I was always surrounded by sparkly things. My earliest memories are of me spending time at my parents' shop in Waikiki at their original shop location in Waikiki Beach Hotel, now the Aston Waikiki. With my younger brother Harrison, we'd frolic around the hotel...